THE ROLE OF FOOD ADVERTISING IN CHILDHOOD OBESITY

Written in my Honours year, this report analyses multiple studies detailing how exposure to unhealthy food advertising contributes to the increasing level of childhood obesity. It is evident that the exposure of food advertisements aimed at children has an effect on their food choices. The food and beverage industry has identified children as a predominant marketing target. Children’s food choices are influenced by the media and advertising, who mainly focus on infants and toddlers.