WELSH LADY

Welsh Lady Preserves Established in 1996 by the Jones Family, Welsh Lady manufactures a wide range of premium preserves. This project requirements were to design new label designs for Welsh Lady Preserves. Along with label designs, a logo, packaging box, signage and van livery design were included as requirements from the client. The new design was to attract more customers to the brand to further their sales. The two flavours used for this design were Lemon Curd and Strawberry Preserves.

For my logo design I related my research back to the Welsh traditional Love Spoons. The logo uses elements of nature with the use of swirling leaves which links to the Welsh countrysides nature. The labelling design focuses on the Welsh traditional dress that includes an apron design. For each of the labels they have a design that suits the flavour of the jam.

For the packaging design I wanted to keep the traditional look to make the design more of a collection. I used wood to create this effect. A laser cutter was used to engrave my logo design onto the lid, which gives it a vintage look.

*This artwork was created for a project for my BA Hons course, this is not commercial artwork.