WEEKLY INSPIRATION – VIA RAIZ

This weeks inspiration comes from Via Raiz. The brand promotes Mexican contemporary design, supports classic craftsmanship. The concept behind the design is based on the origin of culture. Each of the symbols represent distinctive endemic artisanal techniques of Mexico. The design has a clean look, the use of white helps the black symbols stand out. The yellow adds a nice touch and helps to brighten the design. The detailed vector icons work when spaced out and also when grouped together creating a pattern.