Week 5’s inspiration comes from an organic superfood company called Thrive Market’s. They produce cacao powder, maca powder, cacao nibs and whole chia seeds. The products are certified Organic and sourced from Fair Trade farmers. This design takes a different turn from what you would usually see for superfoods packaging. I like how each product has its own colour. The variation of typography and font use balances well across the range. I like how they have displayed the benefits of the product through a text grid, it makes it more interesting to look at. The design has a clean look, the use of while space works well with the colour ban across the top.