This week’s inspiration comes from Sur Beach House by Bar Esquina brand. It is a casual chic and versatile retreat on Medano Beach which is the most swimmable shoreline in Cabo San Lucas. Sur feels more like a spacious, private beachfront residence than a  traditional beach club.

The logo takes its influence from the beach, it represents the waves. The typography reflects the union of these two concepts which has a classic and contemporary look. The range of colours evoke freshness, cleanliness and the quality feeling of both water and sand. The image selection ties in well with the use of watercolour, the elements sit nicely together.