The concept behind this packaging design is to create a label based on the simplest and most iconic metaphor of shopping. Which is a shopping list. The design uses a clean simple look with no distractions, just plain and straight to the point. The text almost looks like it could have been hand written, something the customer would be doing on their list.

Although I love packaging design and find great passion in researching for inspiration, the reason I am inspired by this idea is because it does exactly what the customer would want. The designer has considered the situation carefully. They don’t want anything to side track the customers attention.

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