WEEKLY INSPIRATION – RIO TROPICAL FRUIT JUICE
Launched in the mid-80’s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. Its iconic name captures the exoticism of its tropical taste and the theme of another world at a time where global travel was the largely preserve of the rich and famous.
The design considers the life of its consumers – someone who has an approach with a balance to health. It is inspired by the inherent sense of happiness that Brazil, its culture and its people exude. Packaging is bright, uplifting and vibrant. The ‘O’ in Rio is turned into a sun in which luscious fruits grow.