Inspiration this week comes from Chris + Jessie. This is a fictional sock brand, based on the two founders, Chris loves stripes and Jessie loves dots. Their collective love for socks bring fun and life to the mundane. The use of objects in a window such as a banana, cup of tea and lips with a black half-tone creates a fun way to show the product that contains bright patterns with colour. The C+J logo is a custom letters from Avenir and Proxima Nova fonts.

I love the idea for this design, for a piece of clothing that doesn’t get much attention when it comes to packaging, this style works really well when it comes to catching peoples attention.

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