WEEKLY INSPIRATION – BABA & NYONYA

My inspiration this week is packaging design for sarongs. Peranakan Hipwrap Sarongs packaging uses bright colours and patterns showing the history of Southeast Asia. The designs are available in different colours that combine Malay and Chinese culture. These migrants moved to SE Asia and this is how the styles are brought together. The company take a lot of value in their history and show this through their designs. Each have different illustration of flowers and birds. Along with a detailed design, the typography has been considered carefully. A variation in fonts have been used and balances out well in the centre of the packaging. I find this packaging really inspiring for pattern design, it shows quirky illustrations and shows how to combine a variety of colours together and make them work.

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