WEEKLY INSPIRATION – CANDELA

This week’s inspiration comes from this chocolate packaging for Candela. They produce and sell Peruvian sustainable products. The logo is based on a simple candle design which refers to the name (“Candela” means candle in Spanish). The packaging refects on the companys mission statement along with the countries natural environment. The illustrations feature the hands of the workers and also the richness of peruvain nature. Overall the design highlights the relationship between workers, consumers and farmers. I love the variation in colours used for each design against the dark brown background. The designs for each product carry a different layout however join in harmony due to using the same style within each.